Communication
Speaking as an individual
Late as usual, I’ve only just started watching Mad Men and I’m enjoying the drink-fuelled smoke-covered world of 1960s advertising. What surprised me most was the attitude to women. When Peggy comes out with something clever the first reaction of a male colleague is “who told you that?” This is despite the fact that the [...]
The right kind of expertise
Being a copywriter isn’t all about writing. There’s a lot of research to be done too!
Editing checklist
A handy 6-point checklist to help you avoid business communication hell.
Editing for business – internal communications
Internal communications can be a real headache without good editing.
Three ways to avoid annoying people with your video content
Videos, like other content, need careful planning and editing to avoid becoming an irritation.
Content curation vs generation: make your communications count
If you’re not creating and curating content, you could be missing a trick!
Content generation for newbies
A quick-start guide to content generation for businesses and organisations.
