Late as usual, I’ve only just started watching Mad Men and I’m enjoying the drink-fuelled smoke-covered world of 1960s advertising. What surprised me most was the attitude to women. When Peggy comes out with something clever the first reaction of a male colleague is “who told you that?” This is despite the fact that the [...]
Why not use words as a force for good?
Being a copywriter isn’t all about writing. There’s a lot of research to be done too!
A handy 6-point checklist to help you avoid business communication hell.
Internal communications can be a real headache without good editing.
Connecting donuts with copywriting. Yes, I’m that good.
Group work is a real balancing act.
Videos, like other content, need careful planning and editing to avoid becoming an irritation.
If you’re not creating and curating content, you could be missing a trick!
A quick-start guide to content generation for businesses and organisations.