E-Marketing: Not all about war or annoying people!
- I said Guerrilla - not gorilla! Kathryn Wright
In my last post I mentioned the Guerrilla E-Marketing Seminar I was due to attend and I discussed my fears about hard selling and aggressive, thoughtless tactics. I didn’t really know what to expect but my fears were unfounded and it was totally different to every other training seminar (post University) that I’ve ever been to.
I went with my other half who also happens to be a client. I’ve been instrumental in formulating the business’ communication strategy as well as the marketing, SEO* and SMM** activities. Consequently he thought it would be useful for us both to compare our work with the advice given in the seminar. I was also hoping to pick up some new tricks.
What I did pick up was some good quality coffee and a delicious shortbread. As I sat through the presentation I realised that everything being talked about was either stuff we already do or stuff we’re planning on doing soon.
I didn’t learn a lot (aside from a few pieces of useful software) but the statistics were encouraging and I found myself warming to our speaker. He did convince me that e-mail marketing doesn’t have to be about harassing people or following cold leads – which was the impression I’d had before. Instead it can be organic, friendly and useful to both parties. And there’s some great software out there to help us monitor our progress!
It’s definitely given us both plenty of ideas although not necessarily in the direction the organisers intended!
* Search Engine Optimisation ** Social Media Marketing
